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SIMPLE.
Strategy for the adventure ahead.
David Paquette, Brand Advisor.
I help leaders of small-to-mid size businesses understand what their customers care about and why they choose one brand over another so they can target the right audience, refine messaging, and grow with confidence.
In business, as in adventure, each day brings new challenges. When you are eyes down, deep in the weeds of day-to-day work, it can be hard to know if you are heading in the right direction. A outside perspective goes a long way. I assist in the development of incredibly simple yet highly actionable brand and marketing plans that align teams on one clear “big idea.” This plan is your path forward on the adventure to building a strong brand.
I specialize in discovering why your best customers buy from you – so you can stop guessing and grow faster.
Customer research & analysis.
Market segmentation with actionable data.
Positioning specifically designed for the chosen target.
Business owners and leaders say my process re-ignites their fire. They experience renewed motivation and are better equipped to manage their brands effectively and efficiently, day in and day out, while remaining in alignment with their long-term business goals.
Kind words from clients.
”As small business owners it is hard to define the line between our brand and ourselves. David has helped us understand our brand in the eyes of our customers, allowing us to focus our messaging on what is both genuine and resonant.”
- Bree Breckel & Eric Weninger
Co-founders of Embark Maple Energy
”Working with David was unlike any brand experience I've participated in before. The depth, time, insight and wise perspective that was brought to our work shone through in every meeting and presentation. I finally felt that my work was seen and understood in a way that I was not able to do. The result was a very comprehensive brand road map that will serve my business well now and long into the future.“
- Nancy Sheed, Owner, Sheed Communications
”David took my storm of swirling ideas and refined them into a clear vision, message, and actionable steps, and for this I am deeply grateful!“
- Nina Smock, Founder at Resonant Heart
”This is so incredible! I can’t get over what you have created. Every part of this has been so much fun. I can feel through all of this your heart, your talent, your love and your creativity.”
- Kim DeYoung, Author & Thought Leader
”You captured the essence of it, which I was personally feeling was missing. I really see the value in what you do. This would take me 10 years if ever. Most incredible gift ever. “
- Lisa Roberts Hurd, CEO & Founder Lisa’s 1973
Meet your guide
David Paquette is a brand advisor from Madison, Wisconsin, USA. For the past decade in sales and marketing he has advised large multi-national brands as well as small business entrepreneurs. The Simple [big] Idea model has been formed from years of experience, witnessing first hand what works and what distracts from building business and brand equity. David believes that a core driver of growth is in defining a tight singular focus, the big idea, of what your brand stands for.