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SIMPLE.
Strategy for the adventure ahead.
David Paquette, Brand Management.
In business, as in adventure, each day brings new challenges. The decisions you make today will impact your “brand”–the associations customers assign to you. Inside a business, brand is viewed through a particular prism. You are not your customer. I help small to medium sized businesses see their brand from an outsiders perspective. I assist in the development of brand management plans which form the foundation of marketing strategy and ultimately strengthening brand equity. I measure success in growth and bottom line profits. If you’ve been looking for a marketing strategy approach that is directly tied to financial results, you’ve found it.
My specialties are:
Brand development, brand management, & marketing strategy consulting.
Market research & competitive brand analysis.
Audience targeting & market segmentation.
Brand positioning services.
Defining SMART brand objectives.
Business owners and executive leaders say my process re-ignites their fire. They experience renewed motivation and are better equipped to manage their brands effectively and efficiently, day in and day out, while remaining in alignment with their long-term business vision.
Kind words from clients.
”As small business owners it is hard to define the line between our brand and ourselves. David has helped us understand our brand in the eyes of our customers, allowing us to focus our messaging on what is both genuine and resonant.”
- Bree Breckel & Eric Weninger
Co-founders of Embark Maple Energy
”Working with David was unlike any brand experience I've participated in before. The depth, time, insight and wise perspective that was brought to our work shone through in every meeting and presentation. I finally felt that my work was seen and understood in a way that I was not able to do. The result was a very comprehensive brand road map that will serve my business well now and long into the future.“
- Nancy Sheed, Owner, Sheed Communications
”David took my storm of swirling ideas and refined them into a clear vision, message, and actionable steps, and for this I am deeply grateful!“
- Nina Smock, Founder at Resonant Heart
”This is so incredible! I can’t get over what you have created. Every part of this has been so much fun. I can feel through all of this your heart, your talent, your love and your creativity.”
- Kim DeYoung, Author & Thought Leader
”You captured the essence of it, which I was personally feeling was missing. I really see the value in what you do. This would take me 10 years if ever. Most incredible gift ever. “
- Lisa Roberts Hurd, CEO & Founder Lisa’s 1973
Meet your guide
David Paquette is a freelance brand advisor from Madison, Wisconsin, USA. For the past decade in sales and marketing he has advised large multi-national brands as well as small business entrepreneurs. The Simple [big] Idea model has been formed from years of experience, witnessing first hand what works and what distracts from building business and brand equity. David believes that a core driver of growth is in defining a tight singular focus, one simple idea, of what your brand stands for?