1. DISCOVERY & MAPPING THE TERRAIN

Designing a winning brand plan or marketing strategy requires diagnoses. We’ll review the nature and scope of the challenges you’re facing, what outcome you are aiming to achieve, what barriers might be impeding progress, and we’ll carefully map your market/audience on multiple points.

• Customer interviews, ethnography, focus groups, surveys

• Qualitative data for company, customer, & competitors

• Market and segment analysis

• Custom sales funnel creation including quantitative data

• Key customer brand associations (positive & negative) with scores

• Competitor set analysis with relative conversion rates & brand image scores

• Brand code/identity awareness & strength scores

2. DEFINE THE STRATEGY

With a clear understanding of the terrain your brand is navigating, we can build a brand management plan for growth. Within your strategy we’ll help you define:

• The target audience - mass market, a specific segment, or both.

• Brand and product positioning – your brand DNA and reason buyers chose you.

• Brand codes palette – the key brand codes that you’ll use everywhere.

• SMART annual growth objective(s) with financial impact valuation.

• Brand architecture that facilitates business and brand ambitions.

3. DESIGN THE OUTCOME

With a clear brand strategy in place, you can begin to design and implement all your branding and marketing tactics for the year ahead. * I am not a designer or marketer, but I am here to help with:

• Finding the right creative partner / agency for your needs.

• Facilitating the creative brief.

• Assisting with creative partner / agency management.