Adventure begins with an idea.

Business adventures begin with an idea of what we want to offer the world – our way of improving or benefitting the lives of others. The somewhat mysterious forces, principles, and “rules” of brand building fascinate me and completely capture my curiosity. Although much of brand building grows from foundational and universal concepts, every company, project, and need is unique.

Guiding businesses in building and managing a valued brand is my happy place. I enjoy working with global brands as much as I enjoy bringing global brand experience to grassroots startups, solopreneurs, and small teams.

Why I believe “simple” matters.
The only thing a business relies on in order to thrive is customers choosing you. Ah! But WHY should a customer choose you among all their options? What distinct value do you bring to the world? What is your point of relative differentiation? And of all your potential customers, which are the best for you to target? Crafting simple language to answer these questions is not easy but it is vital for designing coherence among all your various business activities. Simple requires focus, analysis, decision, commitment, alignment and restraint. Simple is easy to understand and remember. Simple can more quickly translate into repeatable action. Simple ideas spread easily.

I look forward to learning about your idea adventure, the challenge(s) you are facing, and helping you get to where you want to be. Cheers!