BRAND ADVISING

Strategy for the adventure ahead.

Simple [big] Idea

David Paquette guides brands to new heights. By integrating business strategy, brand strategy, and marketing strategy philosophies, he helps businesses communicate their unique value, internally and externally, with clarity and ease.

Every adventure in business comes with challenges. The Simple [big] Idea approach will get you feeling great about the daily decisions you need to make for your brand by helping you define what makes your brand relevant to your buyers and distinct from your competitors.

Business owners, leaders and brand managers have found that our brand work re-ignites their fire. They experience renewed motivation and they are better equipped to move forward effectively and efficiently, day in and day out, while remaining in alignment with their long-term brand vision.

Kind words from clients.

”As small business owners it is hard to define the line between our brand and ourselves. David has helped us understand our brand in the eyes of our customers, allowing us to focus our messaging on what is both genuine and resonant.”
- Bree Breckel & Eric Weninger
Co-founders of Embark Maple Energy

”Working with David was unlike any brand experience I've participated in before. The depth, time, insight and wise perspective that was brought to our work shone through in every meeting and presentation. I finally felt that my work was seen and understood in a way that I was not able to do. The result was a very comprehensive brand road map that will serve my business well now and long into the future.“
- Nancy Sheed, Owner, Sheed Communications

”David took my storm of swirling ideas and refined them into a clear vision, message, and actionable steps, and for this I am deeply grateful!“
- Nina Smock, Founder at Resonant Heart

”This is so incredible! I can’t get over what you have created. Every part of this has been so much fun. I can feel through all of this your heart, your talent, your love and your creativity.”
- Kim DeYoung, Author & Thought Leader

”You captured the essence of it, which I was personally feeling was missing. I really see the value in what you do. This would take me 10 years if ever. Most incredible gift ever. “
- Lisa Roberts Hurd, CEO & Founder Lisa’s 1973

Meet your guide

David Paquette is a business and brand advisor from Madison, Wisconsin, USA. He has advised large multi-national brands as well as small business entrepreneurs. The simple [big] idea model is based on years of experience, witnessing first hand what works and what distracts from building business and brand equity. David believes that a core driver of growth is in defining a singular focus, one simple idea, for why customer’s should choose you?

WHAT IS YOUR [big] IDEA?