STRATEGY

Brand audit and guide.

With careful analysis and an outside perspective, I bring a research based approach to helping you craft a brand strategy and tactical marketing plan. As an third party to your business, I can offer objective and unbiased clarity to why people seek your brand, the value your brand brings to their lives, what aspects of your brand are most recognized, why and when people recommend you to others, and much more. Let’s work together to strengthen your brand equity and ensure that your brand grows.

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BRAND COURSE

For small business owners.

Join me in a 6-week adventure of brand discovery. In this course you will be given all the guidance and resources you need to research and define your own brand strategy. I promise, you’ll find many new insights into your company, customers, and competition that will help you plan your marketing moves for the year ahead. By the end of our time together you’ll be confidently and effectively communicating your value to the world. 

Business is an adventure. Let’s make it a fun one!

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CONSULTING

A little perspective. Big results.

We all get stuck. Sometimes all we need to help us break through is an outside perspective from someone that is not emotionally tied up in the project, goal or vision. I’ve worked with many businesses and in a 50 minute sprint I believe I can help you course correct to save time, energy, and money. Let’s get you beyond the barrier you face and back to full speed ahead.

SCHEDULE

Brand Strategy

When was your last wholistic brand audit?

A strong brand is a business’s most valuable commercial assets yet many fail to invest the time and resources to truly understand what their brand stands for (both positive and negative) in the minds of their target audience. Let’s change that trend through a proper diagnosis of your brand salience, reach, image, market, market segments, competitors, perceptions, and key associations that drive customer progression through your customized buyer funnel. Through researched based brand strategy I help brands like yours craft a plan for increasing brand equity.

  • For those who understand the value of an outside perspective when addressing change. In your business, you are deep in it every day. Your teams are committed to their tasks as they driving to meet deadlines and hit goals. It’s hard to see the world with fresh eyes when you are at full speed. I am here to offer research, perspective, and suggestions for you to consider as you address brand challenges head on.

  • Strategy is an adventure and every path is unique. I work with you to meet your specific needs. We will flush all of this out in an initial discovery call prior to beginning.

    That said, there are 3 core phases in my ideal strategy process.

    1) Diagnosis / Discovery

    • Kickoff meeting and process overview.

    • Brand origins - location, heritage and founder’s story.

    • Relevant company background, aspirations and perceive challenges. Review of previous strategies, tactics and the works of past brand managers. Leadership and key employee interview.

    • Customer interviews, perceived segments, focus groups.

    • Brand survey to test preliminary key associations.

    2) Crafting the Strategy

    3) Crafting a few key objectives we expect the strategy to help us reach.

    * If time and budget allow - I also recommend secondary focus groups to test perceptions of associations, strategy, and tactics.

    • Strategy document with objectives.

    • All supporting documents gathered during project research.

  • Strategy at this level is frequently requested in order to solve a specific brand problem(s). Specific problems require a custom process and therefore a customer price. Schedule a 30min discovery call and let’s get it sorted.

CONTACT

”As small business owners it is hard to define the line between our brand and ourselves. David has helped us understand our brand in the eyes of our customers, allowing us to focus our messaging on what is both genuine and resonant.”
- Bree Breckel & Eric Weninger
Co-founders of Embark Maple Energy

”Working with David was unlike any brand experience I've participated in before. The depth, time, insight and wise perspective that was brought to our work shone through in every meeting and presentation. I finally felt that my work was seen and understood in a way that I was not able to do. The result was a very comprehensive brand road map that will serve my business well now and long into the future.“
- Nancy Sheed, Owner, Sheed Communications

Brand Course

Brand strategy fundamentals course designed specifically for small business owners.

As a business owner, do you get that stressful “what I’m doing?” self talk nagging at you? Do you struggle to communicate what you do and why it matters to employees, customers, and collaborators? In this 6 week (8 session) live attendance course, I will guide you through the process of researching, defining, and designing your brand. Flex your self-starter strength and journey into brand confidence.

NO TO: Stress, delay, & confusion.
YES TO: Fun, action, results, & a network of business friends.

  • For the motivated DIYer who wants to learn about and leverage the value of a cohesive brand.

    I have experienced many brand strategy courses and here’s what I’ve found:

    • DIY templates, frameworks, and resources result in cookie cutter brands. Your brand is not cookie cutter.

    • DIY with no guide is stressful and confusing in the short-term and the more expense and time consuming option in the long-term.

    • YouTube promises yet rarely delivers clarity and actionable results. Especially in business. YouTube videos are intentionally designed to be a less than complete story to keep you wanting more.

    • Pre-recorded courses are immediately outdated and never satisfy. This is why there is a massive quantity of post-course resources on private blogs, youtube, social, etc. I answer questions in the moment so you can learn and apply immediately.

    • A.I. absolutely aids in research efficiency but cannot help you properly aim your queries and effectively apply the response. Let’s work together and I’ll help you use A.I. more effectively.

    This brand strategy fundamentals course lets you leverage your DIY strengths with the addition of active guidance in your choice of 1-on-1 or group (4 participant) setting.

    • Guidance with action steps starting day 1!

    • Structure and accountability

    • Lower stress.

    • Lower cost.

    • High value guides, templates, & documents.

    • Proven strategy process to grow with.

  • Meetings are conducted virtually.

    STEP 1) Hit that “Reserve A Seat” button and submit the form. You’ll receive a follow up email detailing the course. If you prefer to chat first, schedule time for a 20min call so you can feel assured that this is the best option for you and your brand.

    STEP 2) We’ll meet for an hour, once weekly, for 6-weeks plus bonus sessions in weeks 5 and 6. In each session, you’ll receive a short lesson and weekly assignments. Assignments are intentionally spaced out to reduce stress and to force reflection at each step of the process. Each week we’ll discuss what we’ve covered up to that point and before moving on to the next lesson and assignment.

    STEP 3) At the end of 6 weeks you’ll have new found business confidence and a powerful brand strategy process that you can grow with until you’re ready for next steps.

  • This done-with-you brand strategy fundamentals course is available in two options:

    One-on-One: $1,999
    - or -
    Group Style: $499/person (4 participants per session).


    This course requires 6 weeks of commitment. Throughout 8 Live video sessions, you will gain:

    • Resources and templates that you can use again and again as you grow.

    • A brand strategy you will feel proud of.

    • Strong understanding of basic marketing principles.

    • Confidence in understanding your consumer.

    • Clear understanding of your competition.

    • Strong resolve in the true value your business offers.

    • Recordings of each session that you can refer back to.

    • Next steps suggestions.

    • Ongoing feedback and support.

RESERVE A SEAT

“David’s branding class was incredibly well-organized and full of practical insights that were perfect for my small business. David was approachable, knowledgeable, and made complex topics easy to understand. I walked away with clear strategies I could implement right away.”
- Lena Johnson, Roundtable Therapy & Consulting


”David is insightful, creative, knowledgeable, and motivating! Bring your curiosity and passion and he'll take care of the rest! “
- Miriam Skrade, Upper Iowa University, ExCEL Program


”This course was like caffeine for my creative brain—energizing, insightful, and the motivation I needed to spend time ON the business and not just IN the business. I walked away inspired and reminded that Brand strategy is so much more than fonts, colors and logos. I would 10/10 take this course over (and over) again.”
- Brittany Todd, Mill Street Mocha