I help brands communicate their ideology & ethos – internally for the benefit of teamwork performance & externally for brand growth.

Define

Map the terrain before setting course.
Designing a winning brand strategy requires genuine interest and curiosity in discovering who you are and who you are for. I’ll work together with your leadership team(s) and employees to diagnose the nature and scope of the challenge you’re facing, what outcome you are aiming to achieve, and what barriers might be impeding progress toward that outcome. I also research your market, current buyers, prospects, and competition to get a clear picture of your current position in the market versus where we want to be.
Let’s dive in! Brand leaders have said even the simple act of helping me understand the details of their industry and their chosen place within it has helped them see a desirable path forward.

Align

Strong brands have a clear and simple belief system with rigid set of values.
Similar to repeating a mantra, alignment is about finding an ideology that directs you and your teams. Disciplined and purposeful decisions are guided by adherence to a system of beliefs and values. Alignment puts your brand onto the same mental pathway as your buyers. When your audience assigns meaning to your brand as being exceptional and in service of their aspirations, they will repeatedly recall your brand at time of purchase.

[re]Design

Brand identity acts as a proxy for your brand name.
Not every business I work with needs edits to their brand’s identity. In fact, I usually advocate against it. The outcome of our brand strategy work will provide pathways for how to more effectively think about and apply the brand identity that you already have. In cases when new brand elements or edits are advised, I collaborate with a constellation of creative experts that I (or you) trust and support to ensure all of your brand touch points are cohesive.